Customer Success Story: Tendon Kohaku

Liang Wei Liaw • July 17, 2024

Kohaku Sabo, a Japanese Cafe located in Chinatown Point, is a new Cafe concept by Tendon Kohaku, a multi-outlet Japanese restaurant within and out of Singapore. Dining at Kohaku Sabo is like dining at a traditional Japanese Teahouse transporting diners to an intimate, tranquil setting reminiscent of Japan’s traditional culture.


Kohaku Sabo serves a wide range to food in their menu. If you are craving some Tendon, you could go for the Kohaku Premium Tendon Bowl. Apart from that, Kohaku Sabo’s menu features a delightful array of desserts that blend traditional Japanese flavors with modern dessert concepts. Some of the reccomended items include their signature parfaits, Matcha Parfait, made with rich matcha ice cream, and the Hojicha Parfait, featuring roasted green tea ice cream.


The café also offers a variety of other treats, such as soft serve ice creams, cakes, and pastries. The Hojicha Soft Serve is a favorite among customers, known for its smooth texture and deep, roasted flavor. Additionally, Kohaku Sabo provides a selection of Japanese-inspired beverages, including matcha lattes and hojicha lattes, which complement their desserts perfectly.


Challenges:

  • Managing and segmenting a diverse customer base.
  • Enhancing customer loyalty through personalized engagement.
  • Streamlining the process of issuing and redeeming vouchers and rewards.
  • Increasing customer retention and repeat visits.



Solutions Provided by Minty CRM:

Automated Membership Tiers

Minty CRM enabled Kohaku Sabo to create automated membership tiers based on customer spending and visit frequency. This system allowed customers to be automatically upgraded to higher tiers as they spent more or visited more frequently. Each tier offered exclusive benefits and personalized offers, making customers feel valued and appreciated. This automated approach not only simplified the management of membership tiers but also ensured that loyal customers were continuously rewarded for their patronage, enhancing their overall experience and encouraging repeat visits.


Cashback

Kohaku Sabo implemented a cashback system through Minty CRM, where customers earned points on their purchases. These points could be redeemed for discounts on future visits, creating a compelling reason for customers to return. The cashback system was straightforward and easy for customers to understand and use, which helped increase its adoption. By providing tangible rewards for every purchase, Kohaku Sabo fostered a sense of value and satisfaction among its customers, which was crucial for building long-term loyalty.


eVoucher

With Minty CRM, Kohaku Sabo was able to distribute eVouchers for various promotions and special occasions. The system tracked the issuance and redemption of these vouchers, ensuring a seamless and efficient process for both the customers and the restaurant staff. Customers received their eVouchers via email or SMS, which they could easily redeem during their visits. This not only simplified the distribution and management of vouchers but also provided a modern and convenient way for customers to access and use their rewards, enhancing their overall dining experience.


Automated Joining Voucher & Birthday Month Voucher

Minty CRM allowed Kohaku Sabo to offer automated joining vouchers to new members of their loyalty program, providing an immediate incentive for them to return. Additionally, during their birthday month, members received a special birthday voucher, which added a personal touch to their experience. These automated vouchers were sent directly to the customers, making the process hassle-free and ensuring that each customer felt special and appreciated. The personalized nature of these vouchers helped strengthen the emotional connection between the customers and Tendon Kohaku, fostering greater loyalty and repeat visits.


Top-Ups:

The top-up feature provided by Minty CRM enabled customers to easily add funds to their membership accounts. This convenience allowed for quick and hassle-free payments, enhancing the overall customer experience. Customers could top up their accounts online or in-store, providing flexibility and ease of use. This feature not only improved the payment process but also encouraged customers to keep their accounts active and engage more frequently with Kohaku Sabo.


SMS Engagement:

Minty CRM’s SMS feature allowed Kohaku to engage with customers directly through personalized messages. Customers received updates on promotions, special offers, and reminders about their vouchers and membership benefits. This direct line of communication was highly effective in keeping customers informed and engaged. The personalized nature of the messages made customers feel valued and informed, which in turn increased their likelihood of returning to the restaurant. The SMS campaigns achieved higher engagement rates, with more customers taking advantage of the offers and promotions, driving increased foot traffic and sales.


Results:

Increased Customer Loyalty

The automated membership tiers and personalized vouchers led to a significant increase in repeat visits and customer loyalty. Customers appreciated the recognition and rewards they received, which encouraged them to continue patronizing Kohaku Sabo.


Higher Engagement Rates

SMS campaigns achieved higher engagement rates, with more customers taking advantage of special offers and promotions. The direct and personalized communication through SMS proved to be an effective way to reach and engage customers.


Streamlined Operations

The integration of eVouchers and automated systems reduced manual administrative tasks, allowing staff to focus on providing excellent service. This streamlined approach not only improved operational efficiency but also enhanced the overall customer experience.


Enhanced Customer Experience

The combination of cashback, easy top-ups, and personalized rewards created a seamless and rewarding experience for customers. By offering a variety of incentives and making the process of earning and redeeming rewards straightforward, Kohaku Sabo was able to provide a superior customer experience that fostered loyalty and repeat business.


By leveraging Minty CRM’s robust features, Kohaku Sabo successfully enhanced their customer loyalty and engagement strategies. The automated systems and personalized touchpoints provided by Minty CRM not only improved operational efficiency but also fostered a stronger connection with their customers, driving growth and repeat business.

Interested in a CRM Based POS System, QR ordering or a standalone CRM membership system?

Send an Enquiry!

You might also like

Why F&B Businesses in Singapore Can’t Ignore AI

September 26, 2025
Singapore’s F&B industry is fast-paced and unforgiving. Rising rents, manpower shortages, and changing consumer habits leave owners scrambling for solutions. The good news? AI (Artificial Intelligence) offers practical, immediate benefits to help F&B operators not only survive but thrive. Here’s why AI is quickly becoming a must-have in restaurants, cafés, and takeaway outlets. 1. AI Chatbots: Serve Customers Faster Forget long waiting times for customer responses. AI chatbots answer booking requests, menu questions, and delivery queries instantly — on WhatsApp, websites, or even kiosks. This frees up staff for service where it matters most. 2. Personalized Promotions: Target Smarter, Spend Less AI studies customer history to offer relevant eVouchers and discounts. Instead of blasting one-size-fits-all promos, you reach the right person with the right offer. This reduces wasted discounts while boosting redemption rates. 3. Dynamic Pricing: Maximize Every Seat Quiet afternoons? Offer discounted bundles. Fully booked weekends? Price premium dishes higher. AI-driven dynamic pricing adapts in real time, ensuring you’re maximizing profit potential across different scenarios. 4. Upsell & Cross Sell: Increase Every Bill When customers order, AI suggests logical add-ons: desserts, drinks, or sides. These small prompts add up, raising average order size without pushing extra work on staff. 5. Smarter Loyalty Programs: Win Customers Back AI doesn’t just reward loyal customers. it predicts when someone is about to stop visiting and re-engages them. For example, sending a “We miss you” voucher after two months of no visits. 6. Revenue Forecasting: Take the Guesswork Out AI crunches data to forecast demand. That means you know which day will be busiest, how much stock to prepare, and when to roster staff. This helps reduce waste and labor costs. 7. Profitability Analysis: Focus on Margins AI identifies which dishes are most profitable and which are dragging you down. Promoting high-margin items can lift profitability significantly without changing your customer base. 8. Fraud Detection: Spot Issues Before They Spread Whether it’s suspicious voids or misuse of discounts, AI can alert you to unusual activity across outlets. This strengthens financial control, especially for chains with multiple branches. 9. Menu Engineering: Data-Backed Decisions AI breaks down your menu into categories like “stars” and “dogs,” showing which dishes should be highlighted or removed. No more relying on gut feeling — decisions are guided by hard data. 10. Customer Taste Prediction: Innovate Safely Instead of guessing what customers might like, AI analyzes ordering patterns to suggest new dishes they’re likely to try. This lowers the risk of failed launches and makes innovation more strategic. 11. Trend Tracking: Anticipate What’s Next Food trends change fast. AI scans social platforms and reviews to detect what’s trending — whether it’s plant-based meals or specific flavors. Being early helps you stand out from the competition. Conclusion AI is able to give F&B businesses like you a competitive advantage for F&B businesses in Singapore. From growing bill sizes to protecting against fraud, AI gives you actionable insights to improve every part of your business.

How to Prevent Fake Bulk Orders in Your F&B Business

By Liang+Wei Liaw • September 17, 2025
Imagine receiving a $500 catering order. Your team works tirelessly, sourcing fresh ingredients and preparing trays of food. But when the collection time comes, no one shows up and no payment was ever made. Unfortunately, this nightmare scenario happnes in Singapore’s F&B industry. Fake bulk orders are more than just a prank they have serious impacts on your F&B business. Why Fake Orders Are Dangerous Drain on Resources Fake bulk orders consume valuable ingredients, packaging, and prep time. The loss isn’t just the food — it’s the hours of staff effort that could have been spent serving real customers. Direct Financial Losses A large fake order can amount to hundreds of dollars of wasted food. For small operators, one incident can wipe out days of profit. Over time, repeated cases can cripple a business. Missed Opportunities While preparing a fake bulk order, the kitchen may reject real customers or compromise on their service quality. These lost opportunities are often harder to quantify but just as damaging. Staff Morale Impact It’s demoralizing for employees to see their hard work wasted. Chefs and service staff lose motivation when fraudsters exploit the system, especially if incidents happen repeatedly. Practical Steps to Protect Your Business Require Deposits Set a policy where orders above a certain amount (e.g., $100 or more) require a deposit or full payment. This simple barrier eliminates most pranksters. Use Online Ordering with Payment Integration Adopt a system that collects payment before order confirmation . Customers can browse, order, and pay instantly — ensuring your kitchen only works on real orders. Verify Unusual Orders If an order seems unusually large or urgent, confirm details by calling the customer or requesting ID verification. A few minutes of due diligence can save hundreds in losses. Block Repeat Offenders Track suspicious numbers and repeat no-shows. Modern POS and CRM systems make it easy to identify patterns and flag bad actors. How MEGAPOS Helps MEGAPOS Online Ordering was designed with these challenges in mind. By requiring upfront online payment , merchants eliminate the risk of cooking for fake orders. Every order flows seamlessly from the customer to the POS and into the kitchen. Benefits include: No more unpaid bulk orders Guaranteed revenue collection Efficient kitchen operations Staff focus on genuine customers Final Word Fake bulk orders aren’t just an inconvenience they’re a serious threat that wastes ingredients and cost as well as de-moralizes staff in Singapore’s F&B industry. The solution isn’t to hope for better customers, but to adopt better systems. With MEGAPOS Online Ordering, every order is real, paid, and worth your team’s effort. Contact us to discover how MEGAPOS keeps your F&B business protected by clicking here

Boost Your F&B Profits with Customer Referrals

By Liang+Wei Liaw • September 8, 2025
T urning diners into loyal promoters is the best way to get new customers. Arguably even better than social media marketing. Referral marketing is one of the most cost-effective ways to grow your profits while building a strong community around your brand. Why Referrals Work Referrals work because they rely on trust and personal recommendations , which are far more persuasive than traditional advertising. Customers who come via referrals are already pre-disposed to like your brand—they’re more likely to return, spend more, and even become repeat advocates themselves. Advantages of Referral Marketing: Cost-Efficient Growth Traditional advertising can be expensive, especially for small F&B businesses. Referral marketing leverages your existing customers as promoters, drastically reducing your marketing spend. Each happy customer essentially becomes a free marketing channel. Stronger Retention Referred customers already have a level of trust in your brand. This makes them more likely to come back multiple times , try new menu items, and participate in loyalty programs. Brand Advocacy and Credibility Word-of-mouth is the ultimate credibility booster. When someone recommends your restaurant, it positions your brand as trustworthy and reliable. This is particularly valuable in the F&B industry, where trust and reviews influence customer decisions heavily. Exponential Reach Each customer has multiple friends, family members, and colleagues. A well-designed referral program can turn a single loyal customer into a network of potential repeat customers , multiplying your growth opportunities. How to Implement a Referral Program Incentivize Sharing Offer tangible rewards such as discounts, free menu items, or loyalty points for successful referrals. For example: “Refer a friend and get 10% off your next visit” “Your friend gets 10% off their first order, and you earn loyalty points” Incentives motivate participation while also ensuring the reward is tied to actual customer acquisition. Digital-Friendly Tools QR codes, mobile apps, and social media sharing links make referrals effortless. You can integrate these directly into your ordering system, e-wallet, or loyalty app to track successful referrals automatically . Personalized Messaging Generic messages are easy to ignore. Craft personalized invitations like: “Hi Sarah, invite a friend and both of you enjoy a free dessert on your next visit!” Personalization improves engagement and encourages customers to actively participate. Create Shareable Experiences The more memorable the experience, the more likely customers are to share it. Think visually stunning dishes, unique beverages, cozy interiors, or excellent customer service. Encourage sharing by adding Instagram or TikTok handles on receipts or table displays. Leverage Existing Loyalty Programs Combine referral programs with your existing loyalty system. For instance, customers can earn double points when they refer a friend , providing an added layer of incentive. Track and Optimize To ensure your referral program is effective, monitor: Number of new customers acquired through referrals Repeat visits and average spend of referred customers Engagement rates with referral campaigns (QR scans, app shares, clicks) Adjust your program based on insights. For example, if digital referrals outperform physical coupons, invest more in mobile-friendly solutions. Takeaway Referral marketing isn’t just a promotional tool—it’s a profit accelerator . By rewarding loyal customers, making sharing easy, and creating memorable experiences, your F&B business can enjoy sustainable growth, stronger customer loyalty, and higher revenue . If you are looking for F&B solutions like POS systems, QR ordering, self ordering kiosks and a CRM that helps you manage referral programmes, click here to find out more