Bearded Bella Minty CRM Use Case

Liang Wei Liaw • February 5, 2024

Bearded Bella is a gem nestled in Singapore's bustling CBD, inspired by Melbourne's vibrant café culture. With a rich menu encompassing expertly brewed coffee, delectable food, pastries, beverages, and even customised cakes with delivery options, Bearded Bella stands out. Not stopping at culinary delights, they extend their offerings to retail items like seasonal espresso blends, coffee drip bags, cups, tumblers, and more, all while nurturing a community of coffee enthusiasts through their coffee subscription service. Amidst their diverse offerings, Bearded Bella recognized the need for a sophisticated CRM system to manage and enhance customer loyalty and engagement efficiently.


Challenges Faced by Bearded Bella

Despite its success, Bearded Bella faced several challenges. The primary concern was managing their extensive menu and retail products while fostering customer loyalty in a competitive landscape. Additionally, they sought to streamline their credit balance and top-up processes to ensure business cash flow stability. Another significant challenge was effectively communicating promotions and personalized offers to encourage repeat business.


Solution: Implementing Minty CRM

Minty CRM emerged as the perfect solution for Bearded Bella's needs. It facilitated a multifaceted approach to member management and loyalty campaigns, offering a seamless integration of services tailored to enhance customer experience and engagement.

  • Reward Points System: Minty CRM's reward points system became a cornerstone of Bearded Bella's loyalty program, offering points for every expenditure, with bonus rewards on members' birthdays. This tier-based redemption program encouraged repeat visits and increased spending.
  • Credit Top-Up: The credit top-up feature in Minty CRM allowed Bearded Bella to maintain a stable cash flow by encouraging members to pre-load credits, with additional perks for larger top-ups.
  • Coffee Card: The coffee card initiative, managed through Minty CRM, offered customers substantial value, promoting loyalty by providing free coffees after a set number of purchases.
  • Email Direct Marketing (EDM): Minty CRM's EDM function enabled Bearded Bella to engage their members with updates, promotions, and personalized offers, enhancing the effectiveness of their marketing efforts.


Impact of Minty CRM on Bearded Bella

The implementation of Minty CRM has significantly impacted Bearded Bella's operations and customer relations. The loyalty program has not only improved customer retention but also increased the average spend per visit. The credit top-up feature has contributed to a healthier cash flow, while the coffee card and personalized EDMs have markedly increased customer engagement and satisfaction. These strategic moves have resulted in quantifiable benefits, underscoring the importance of a tailored CRM solution in today's competitive F&B landscape.


Conclusion

Minty CRM has played a pivotal role in Bearded Bella's journey towards achieving enhanced customer loyalty and operational efficiency. By providing a comprehensive suite of tools tailored to their specific needs, Minty CRM has helped Bearded Bella to not only meet but exceed customer expectations, setting a benchmark for success in the F&B industry. This success story exemplifies the transformative potential of a customized CRM solution in nurturing lasting customer relationships and driving business growth.


If you are looking for a CRM/customer loyalty management solution for your business, WhatsApp us or send u an enquiry to find out more!

Interested in a CRM Based POS System, QR ordering or a standalone CRM membership system?

Send an Enquiry!

You might also like

By Liang Wei Liaw April 23, 2025
The current F&B industry in Singapore is competitive and tough. More and more dining options apperaring near one another, spoiling consumers with endless choices. Customers who were once dining at your canteen 5 days a week are now splitting that 5 days with probably another 2 or 3 competitors around your canteen.  But not to worry as here are still ways to help you boost your profits while controlling or even lowering your costs. Implementing self ordering kiosks and CRM solutions at your canteen are two simple 2 ways you could go about doing that. Benefits of Self-Ordering Kiosk Enhanced Efficiency and Reduced Wait Times Self-ordering kiosks streamline the ordering process, allowing multiple users to place orders simultaneously, which reduces congestion and wait times. Increased Average Order Value Kiosks can suggest add-ons and upgrades during the ordering process, leading to higher average ticket sizes. Improved Order Accuracy By enabling customers to input their orders directly, kiosks minimize miscommunication, leading to more accurate order fulfillment. Labor Cost Optimization Automating the ordering process reduces the need for dedicated order-taking staff, allowing personnel to focus on food preparation and other essential tasks. Advantages of CRM Integration Personalized Customer Experience CRM systems track individual customer preferences and order histories, enabling personalized meal suggestions and promotions, which enhance satisfaction and encourage repeat visits. Effective Loyalty Programs Integrating CRM with loyalty programs allows for tracking customer purchases and rewarding frequent diners with discounts or special offers, fostering customer retention. Data-Driven Menu Optimization Analyzing CRM data helps identify popular dishes and adjust menus accordingly, ensuring offerings align with customer preferences and reducing food waste. Targeted Marketing Campaigns CRM platforms facilitate the implementation of targeted marketing efforts by segmenting customers based on their behavior and preferences, leading to more effective promotions. By adopting self-ordering kiosks and CRM systems, canteens can enhance operational efficiency, provide a more personalized dining experience, and implement strategic marketing initiatives, ultimately leading to increased customer satisfaction and profitability. If you are interested in self ordering kiosks , CRM solutions or a POS system for your canteen, click here to find out more!
By Liang Wei Liaw April 10, 2025
The introduction of a universal 10% tariff by the U.S. government has implications for global trade, with Singapore's Food and Beverage (F&B) sector among those affected. Understanding these impacts and implementing effective strategies is crucial for restaurant and café owners to maintain their competitive edge.​ Overview of the Tariffs The U.S. has imposed a 10% tariff on all imports, affecting countries worldwide, including Singapore. These tariffs are intended to protect domestic industries but have far-reaching effects on international trade partners. ​ Potential Effects on Singapore's F&B Industry Given the F&B sector's dependence on imported goods, the tariffs are expected to raise the cost of ingredients and supplies. This increase may lead to higher menu prices, which could impact customer spending behavior and overall business performance.​ Adaptive Measures for F&B Operators To counteract the negative effects of the tariffs, F&B businesses might consider: Exploring Local Alternatives : Sourcing ingredients locally can reduce reliance on imported goods and associated tariffs.​ Investing in Technology : Utilizing technology to streamline operations can lead to cost savings and improved efficiency.​ Menu Engineering : Redesigning menus to focus on high-margin items and cost-effective ingredients can help maintain profitability.​ Financial Planning : Regular financial analysis can identify areas to cut costs and improve operational efficiency.​ Leveraging Government Initiatives Singapore's government has established task forces to monitor and address the impact of the tariffs. Businesses are encouraged to stay informed about available assistance and participate in dialogues to voice their concerns and needs. ​ Conclusion The imposition of U.S. tariffs necessitates a strategic response from Singapore's F&B businesses. By adopting adaptive measures and utilizing available resources, restaurant and café owners can navigate these challenges and continue to thrive in a changing economic landscape.
By Liang Wei Liaw April 7, 2025
The increasing costs in Singapore's F&B sector necessitate innovative strategies for restaurants to maintain profitability. Leveraging technologies such as POS systems , QR ordering , self-ordering , and CRM can significantly contribute to cost management and revenue enhancement.  1. Streamlining Operations with Advanced POS Systems Modern POS systems offer more than transaction processing; they integrate various aspects of restaurant management, including sales tracking, inventory control, and customer data management. This integration facilitates informed decision-making and operational efficiency. 2. Implementing QR and Self-Ordering Technologies QR ordering and self-ordering solutions enable customers to independently browse menus and place orders, reducing reliance on service staff and minimizing order errors. This autonomy enhances the dining experience and allows staff to focus on other critical areas, such as food preparation and customer engagement. 3. Leveraging CRM for Customer Retention A robust CRM system helps in building detailed customer profiles, allowing restaurants to personalize communication and offers. Targeted promotions and tailored experiences increase customer satisfaction and encourage repeat visits, which are vital for sustained profitability. 4. Optimizing Resource Allocation Integrating these technologies provides valuable insights into peak dining times and popular menu items, aiding in efficient staff scheduling and inventory purchasing. This optimization reduces unnecessary expenditures and ensures resources are allocated effectively. Conclusion For Singapore restaurants facing rising operational costs, adopting technologies like POS systems , QR ordering , self-ordering , and CRM is a strategic move. These tools not only streamline operations and reduce costs but also enhance customer satisfaction and loyalty, ultimately leading to increased profitability.
More Posts